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Welcome to our world. Here, what we say goes. Taking inspiration from our city and beyond, The EDC Store brings street-food, streetwear and sneakers together. With a focus on sharing our take on style, and culture. We’re here to break down senseless boundaries, and bridge the gaps that exist between the things we’re passionate about. Who are we? We’re suppliers of great tasting food, fly looking kicks, independent streetwear brands and cool accessory pieces. We’re story tellers, and content creators. We’re tastemakers, and decision makers. As we said, “Here, what we say goes”. Most importantly, we’re constantly evolving and growing. So keep your eyes open, to see what’s new to The EDC Store. What you do form here, we’ll leave that to you.
Our latest Hammock Tote is a bag with innate versatility. This fall, in tandem with its release, we meet three inspiring Japanese individuals to discover how they view their own work and how they grow, constantly evolving in their intimate worlds.
I like myself more than I did before.Now I challenge the status quo and pioneer change. Model and actress Tsubasa Honda is an influencer in the truest sense of the word.
What’s in her small Hammock bag?
Beyond the categories of model and actor, Tsubasa constantly challenges work genres but also never forgets to be playful. In her bag, you can always find pieces of jewelry, her Nintendo Switch, some candy and our Sheep charm.
Michiko is always curious, always reading and taking notes with her signature pen and black notebook which she carries in two sizes. As part of her daily routine visiting museums and galleries, she goes to the Toraya cafe in Akasaka, Tokyo to reflect on what she saw, while enjoying traditional Japanese sweets and green tea.
“When I started working, it was two hundred men and me. I dared to stand out,” says Michiko Kitamura, costume designer and stylist. Not only is she one of the three protagonists of the campaign, but she also styled it. Now aged 72, she has blazed a trail in the predominantly male world of film and advertising for decades.
“Identity is something you find within yourself.” Sharar Lazima, a Tokyonite with Bangladeshi roots who grew up in Japan since the age of 10, is a conceptual model who self-directs her own look as “no identity.” Sharar also shuns categorisation and believes that identity is born from within the self.
What’s in her mini Hammock bag?
In her bag you see Japan’s most renowned modern writer Mishima Yukio’s essays in soft cover, which fits perfectly in her Hammock Mini. As an avid music listener she also always carries earphones to listen to a wide range of music from techno, rock, jazz to music from the 50’s.